DIGITAL & SOCIAL
ART DIRECTION | PRODUCTION
Instagram for Business #TuesdayTips
We partnered with the Instagram for Business marketing team to produce a series for @instagramforbusiness on Instagram known as #tuesdaytips. The series taught a dedicated audience of SMBs how to use the latest Instagram Stories features. Our stakeholder initially provided a short list of Instagram Stories features to showcase. In collaboration with our motion team, I worked to develop the art direction, storyboards, copy, and creative assets for the series. I oversaw the sourcing of talent and the small business featured in the series and went on location to shoot and film the assets needed.
At the time of launch, “How to use motion pinning in Stories” was the most successful Stories posted on the account, with over 47K impressions and over 25K click-throughs for that series.